Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics (Michael M. Santiago/Getty Images) This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page, a feed that is “unique and tailored to each specific individual” based on many factors, such as the behavior they display while on the site. The Following page, by contrast, is constructed directly from the contents of accounts the user follows. However, user interactions with posts…
Author: Janakee Chavda
For this analysis, we grouped people into two political categories: those who support the governing political party (or parties) in their country, and those who do not. These categories were coded based on the party or parties in power at the time the survey was fielded and on respondents’ answers to a question asking which political party, if any, they identify with in their country. In countries where multiple political parties govern in coalition (as is the case in many European countries), survey respondents who indicate support for any party in the coalition were grouped together. In Germany, for example,…
About Pew Research Center’s Spring 2024 Global Attitudes Survey Pew Research Center’s survey in Brazil was conducted as part of the Spring 2024 Global Attitudes Survey. Results for the survey are based on telephone, face-to-face and online interviews conducted under the direction of Gallup, Langer Research Associates, Social Research Centre and Verian. The results are based on national samples, unless otherwise noted. Here are more details about our international survey methodology and country-specific sample designs. pewresearch
A small but growing share of U.S. adults are regularly getting news on TikTok. In fact, since 2020, no social media platform we’ve studied has seen faster growth in the share of Americans who regularly turn to it for news, according to a new Pew Research Center analysis. In just four years, the share of adults who say they regularly get news from TikTok has grown about fivefold, from 3% in 2020 to 17% in 2024. TikTok, primarily known for short-form video sharing, is especially popular among teens – 63% of whom report ever using the platform – and young adults. Pew…
A small but growing share of U.S. adults are regularly getting news on TikTok. In fact, since 2020, no social media platform we’ve studied has seen faster growth in the share of Americans who regularly turn to it for news, according to a new Pew Research Center analysis. In just four years, the share of adults who say they regularly get news from TikTok has grown about fivefold, from 3% in 2020 to 17% in 2024. TikTok, primarily known for short-form video sharing, is especially popular among teens – 63% of whom report ever using the platform – and young adults. Pew…