Author: Thomas Maxwell, Professeur en intervention et communication organisationnelle, Université du Québec à Montréal (UQAM)

The documentary Kaizen, by French YouTuber Inoxtag, which chronicles the year he spent preparing to climb Mount Everest, got many mostly positive reactions. However, there is also good reason to wonder whether there is something harmful in the way he promotes the value of self-improvement — which he applies to himself in the documentary — to the teenaged members of his community. A majority of his 20 million subscribers congratulated the young YouTuber for accomplishing his goal. In doing so, they recognized him as a true “cultural trendsetter.” Others were more critical. While acknowledging his dazzling entrepreneurial success, they pointed…

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