If you’ve ever gone to look up a quick fact and just kept browsing from one article (or page, or video), to another, to another – then you know the feeling of “going down a rabbit hole”. This experience of curiosity-led online wandering has become synonymous with the free, user-created encyclopedia Wikipedia. Founded in 2001, Wikipedia is today one of the world’s most popular websites. With more users than Amazon, Netflix, TikTok or ChatGPT, the site is a go-to source for people to learn about and discover new interests. In new research involving more than 480,000 Wikipedia users in 14…
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Going down a Wikipedia rabbit hole? Science says you’re one of these three types