Author: Nick Hirshon, Associate Professor of Communication, William Paterson University

Bad press has engulfed Jerry Reinsdorf. As owner of the Chicago White Sox, Reinsdorf heads a franchise with the most single-season losses in baseball history. The White Sox also set team records with a 21-game losing streak and losses in 20 straight series. In one game, a mundane pop fly went viral after two players collided, the ball rolled away, and three runs scored. In another, the team’s second baseman was injured by a ball to the face because he wasn’t paying attention to the catcher’s throw during warmups between innings. Reporters have accused Reinsdorf of a “stunning” lack of…