Author: Anatoli Colicev, Chair in Marketing, Strategy and Analytics, University of Liverpool

It is the job of the government to keep a country’s economy in check. But sometimes policies don’t work out as planned. Governments often take economic decisions that follow specific political agendas, and these decisions are not always beneficial for everyone. Take, for example, a currency devaluation – the deliberate downward adjustment of the value of a country’s currency. This should, in theory, reduce the cost of a country’s exports and increase the international competitiveness of its goods. However, a currency devaluation can also impact consumers inside the country where it takes place. We studied one such situation in 2015…