Author: Park Thaichon, Associate Professor of Marketing, University of Southern Queensland

Building a home can come with hidden costs. Unfortunately, many people don’t think about these costs until it’s too late. Some buyers succumb to the tricks marketers use to attract them, with upgrades and add-ons blowing out the cost. Other costs relate to risks of delay, changes in borrowing conditions, unexpected taxes and fees, insurance, compliance with local development standards and even exit fees in some cases. So let’s explore the sales tactics buyers need to beware of, as well as the five hidden costs of building new homes. How marketers persuade us to build a home Marketers of home-building…