Have you recently opened YouTube or TikTok and immediately gone looking for cat videos? If your answer is “yes”, then you’re not alone: the global consumption of cat-related media online is simply massive. In 2015, there were over 2 million cat videos on YouTube alone, with an average of 12,000 views each – a higher average than any other category of YouTube content. “Cats” is also one of the most searched keywords on the internet. As of 2023, there were 502 billion views of TikToks with the hashtag #cat. Clearly, domestic cats are the darlings of the digital world. But…
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