Just as the name suggests, the new Annual Unlimited Sip Club membership will offer fans ‘unlimited sips’ of their favorite beverage for an entire year. An annual membership will cost you $119.99 per year (plus tax), and give you access to a year’s worth of unlimited beverages for the price of 10 months.* Subscribers will have access to the chain’s entire portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, Pepsi-Cola fountain drinks, Agave Lemonade, and the extremely popular Charged Lemonades. As Eduardo Luz, Panera’s Chief Brand & Concept Officer, explains, “We have seen [an] incredible response to Unlimited Sip Club since we launched nationally last year… The program is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer.”
Image Credit: Panera
