Annatto, as a hair care ingredient, offers several benefits including natural color-enhancing properties that can boost the vibrancy of hair, while also providing antioxidant and moisturizing benefits for healthier and shinier locks. As people seek natural and effective hair care solutions, the popularity of annatto as an ingredient is on the rise, gaining attention for its versatile benefits and contribution to the growing consumer desire for plant-based and sustainable beauty solutions.
The annatto-based hair oil is infused with organic pumpkin seed and argan oil, along with other nourishing natural ingredients like aromatic white cedarwood, musk and rose for a light yet sophisticated scent. This fast-absorbing hair oil for all hair types supports softer, silkier hair when applied to damp or dry hair.