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Fish oils are commonly used in omega dog supplements but WagWell differentiates itself with a more sustainable alternative to marine-based omega sources. The dog wellness brand uses a proprietary blend of sustainably harvested ahiflower as a plant-based source of omegas to support the health of dogs’ skin, coat and joints.

“As my 10-year-old pug’s energy and mobility started to slow down,” William Smolen, co-founder and chief executive officer of the brand, “I delved into the world of pet supplements to prolong her happy and healthy lifestyle and was disheartened by the limited clean options available to pet owners like myself.” The brand’s line of chewable supplements includes Ahiflower Omega Chews, as well as Mobility Chews and Allergy & Itch Chews, also formulated with ahiflower and other beneficial ingredients like spirulina and echinacea.

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