Air New Zealand’s project to update uniforms has
officially taken off, with expressions of interest open to New
Zealand designers until 14 May 2023.
After that date, the flag carrier will invite
selected designers to be part of a competitive pitch process
with the aim of rolling out the new uniforms for pilots, flight
attendants and ground staff in 2025.
Representing Aotearoa on the world stage,
sustainability, functionality, safety and comfort will be core
considerations to ensure the new design is the perfect fit for
years to come.
“After 12 years with our current designs, it’s
time to revisit and refresh our uniforms to ensure they continue
to be a perfect fit for our people and align with our recently
announced future cabin experience,” said Leanne Geraghty, Chief Customer and Sales Officer, Air
New Zealand. “Alongside our Koru, the Air New Zealand uniform
is one of our most important brand assets and is recognised around
the world. It is often the first visual representation of New
Zealand people travelling to our country see and something that
drives immense pride for our people and New Zealanders. It’s
important that we continue to ensure our uniform accurately
reflects our business, our people, and our country.”
Dame Trelise Cooper designed Air New Zealand’s
current uniforms in 2011.
“Part of our commitment to sustainability is
supporting a circular economy,” said Kiri Hannifin, Air New Zealand’s Chief Sustainability Officer.
“An integral element of the brief is
that the fabrics we use have reduced life cycle impacts.
Integrating new innovations, particularly around textile
recycling, is key. As part of this work, we are also researching
end of life solutions for our existing uniform to better
understand how we can minimise as much as possible waste to
landfill.”
Air New Zealand has also said that it will revise its grooming
standards as part of the update, but has yet to clarify in what
way.
