Air Canada has renewed its exclusive partnership
with Cirque du Soleil.
The national carrier has been flying Cirque du Soleil’s employees and artists
to shows in many destinations around the world since January 2020.
The extension means that Air Canada will continue as the
official airline for Big Top and Arena shows in Canada, the U.S.,
Europe and Australia through December 2024.
The multi-year agreement includes brand inclusion
in Cirque du Soleil’s communications campaigns, on-site visibility
and promotional privileges, in addition to a robust hospitality
package across all territories.
The airline currently flies to six continents and close to 200
destinations, including several of Cirque du Soleil’s 2023 tours
in Vancouver, Calgary, Toronto, Montreal, Los Angeles, Denver, and
London, to name a few.
“Air Canada and Cirque du Soleil are two iconic
Quebec organizations that each deliver best in class experiences
to customers globally in travel and entertainment, respectively,”
said Lucie Guillemette, Executive Vice President and Chief
Commercial Officer at Air Canada. “We are delighted to continue
our partnership with Cirque du Soleil as we share the same values
and importance of celebrating Canadian innovation and creativity
with people at home and world-wide.”
More than 125 million spectators have experienced
a Cirque du Soleil Big Top or Arena show since 1984.
“We are thrilled to team up with a world-renowned
brand such as Air Canada as our official airline for our touring
shows. With our shared values and Canadian roots, we will continue
to entertain the world to make it better for all, through the
power of creativity and meaningful experiences,” said Nickole
Tara, Chief Growth Officer at Cirque du Soleil Entertainment
Group.
Starting January 2023,
Aeroplan Members can redeem their points for prepaid cards on the
Aeroplan eStore in denominations of $50, $100 and $200 that can be
used to purchase Cirque du Soleil tickets or to enhance their
experience at shows anywhere around the world, from
Kooza, Kurios – Cabinet of Curiosities, Luzia, Corteo,
Crystal and others.
