The AF Blakemore & Son ‘Plant & Win’ game has been developed by the Spar wholesaler and store operator as an app that provides patrons with an interactive experience with a sustainability edge.
The game has shoppers planting trees in the virtual environment for a chance to win a prize and also helps to promote the brand’s partnership with the One Tree Planted charity. The game promotion will see a tree planted in the UK for every download of the app through May 17, 2023.
Marketing Director Sarah Ellis spoke on the AF Blakemore & Son ‘Plant & Win’ game saying, “Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”
