Accor has expanded its portfolio of hotels and
resorts in Indonesia with the signing of a new ibis Styles hotel
in Bumi Serpong Damai, the rapidly emerging urban center in Greater Jakarta
now known as BSD City.
Scheduled to open in Q2 2024, ibis Styles Serpong
BSD will be located just 15 minutes drive from Indonesia’s largest
convention center with downtown Jakarta and Soekarno-Hatta International
Airport less than an hour’s drive away, depending on traffic.
The new-build 12-storey hotel will feature 165
rooms and suites, a grand ballroom for up to 600
guests, meeting rooms, an all-day
restaurant, lounge, swimming pool, kids pool, and a fitness
center.
Owned by PT. Graha Bangun Karya, which rose to
prominence in the garment industry, ibis Styles Serpong BSD will
be fully managed by Accor.
“We are thrilled to be working with Accor to bring
the ibis Styles brand to BSD City. We believe that by combining
our company’s local heritage with Accor’s elevated brand
standards, management expertise, and extensive support services,
this hotel will create a compelling new option for the city’s
growing number of visitors. Furthermore, our hotel has a
millennial and modern concept,” said Suryadi Sasmita, Owner.
Accor is one of the leading hospitality companies
in Indonesia with over 130 hotels and a healthy pipeline of over
50 projects across the country.
The ibis Styles Serpong BSD will join more than 20
other ibis Styles around
the country.
“ibis Styles, with its blend of creative design
and international amenities, is playing a key role in the growth
of our Indonesian portfolio. As BSD City continues to expand and
new businesses and residents flock to the area, we are confident
that ibis Styles Serpong BSD will become a popular option for
guests and meeting planners alike,” said Garth Simmons, Chief
Executive Officer of Accor, Southeast Asia, Japan, and South
Korea.
