R+Co is venturing into professional hair color with a new collection called R+Color, which includes everything from clay and cream hair lighteners to demi-permanent, semi-permanent and permanent hair dyes.
“Historically, hair color has been a hidden secret and most customers don’t know what brand their colorist is using,” said Dan Langer, R+Co president and group president of Luxury Brand Partners’ prestige hair business, “We’re in a position to create a line that’s visible, and will hopefully be requested by the customer.”
As well as complementing hair salons’ cutting services, this color collection stands out for being recyclable and incorporating post-consumer recycled components. And according to the brand, it’s the first hair color brand in the world to launch a demi-permanent liquid in 100% recycled aluminum bottles.
