This SHEIN pop-up is being launched to help get consumers in the mood for fall by highlighting a number of curated looks and more. The pop-up will be situated at a 3,700-square-foot space on Oxford Street in London where visitors will enjoy exclusive shopping experiences, boutique-style changing rooms to try out the latest looks, giveaways and more. The pop-up will also introduce shoppers to the #SHEINTHEKNOW campaign to provide insights into the brand’s business model as well as its environmental and sustainability commitments.
The SHEIN pop-up will be open from September 15 through 17, 2023 from 10am to 7pm on the Friday and Saturday, and 11am to 5pm on the Sunday. Located at 484-486 Oxford Street, the pop-up comes as part of the eCommerce fashion brand’s push for greater interaction with its core customers.