The breakfast pastry was originally launched in 2005 as part of the Ice Cream Shoppe collection and immediately became a favorite amongst fans. The pastry boasts a sweet, creamy flavor profile that’s perfect for satiating cravings for desserts or as an option for enjoying when heading out of the house. The product is being launched with the help of rapper Lil Uzi Vert who is a self-proclaimed fan of the flavor.
Senior Director of Marketing, Portable Wholesome Snacks Heidi Ray spoke on the revival of the Kellogg’s Pop-Tarts Frosted Strawberry Milkshake breakfast pastry saying, “Pop-Tarts iconic flavors have incredibly devoted fan bases, with Frosted Strawberry Milkshake lovers among the most vocal. We are happy to announce that this fan-favorite is returning to shelves this fall after a groundswell of fans — including Lil Uzi Vert — requested their return.”
Image Credit: Kellogg’s