Dove recently created the injectable billboard to combat toxic beauty standards and to continue the initiative, it launches Cost of Beauty: A Dove Film. The company tells the true story of a teenager who has been negatively impacted by the effects of social media, taking a toll on her mental health.
It shines a light on the costs of not creating meaningful changes to online spaces. The brand’s research notes that 8/10 experts agree that social media is a factor that feeds into a mental health crisis. Dove partners with Lizzo, Common Sense Media, and ParentsTogether Action to encourage legal authorities to implement safe practices in order to protect youth in the online social space.
Image Credit: Dove US
