At the Global Pet Expo 2023, Lord Jameson showcased a unique new product: Celebration Superfetti sprinkles for dogs. These superfood sprinkles are made with just four simple ingredients and they’re ready to be shared as a treat or a meal topper, or even a decorative detail on dog-friendly desserts.
Millennial and Gen Z consumers are increasingly seeking out pet products that reflect their own values and lifestyles, leading to a trend of humanification in the pet industry. This includes products that prioritize sustainability, natural ingredients, and stylish designs, as well as those that cater to human-like behaviors such as sleeping in beds or wearing clothing. As these generations continue to regard their pets as important family members, the demand for human-inspired pet products will only grow.
