The new Merrell 1TRL SS23 Campaign is Titled ‘My Trail’ and features the work of photographer and collage artist Elena Cremona. The visually bold campaign highlights the quality and performance of Merrell 1TRL footwear while also aiming to inspire outdoor enthusiasts.
It does so by spotlighting the collection through three subjects: a dancer, a rock climber and a calisthenics performer. The collection’s key offerings are shoes, aqua shoes and sandals, with each style fusing comfort and performance with self-expression and effortlessly cool styling
The My Trail collage campaign is described as “an insightful visual diary showing the unique experiences of those who blur the lines between urban nature and rural paradise” and speaks to the growing popularity of functional outdoor gear among high fashion enthusiasts who are keen on pairing high-end and outdoorsy wardrobe staples.
