The Toblerone candy company will no longer use the Matterhorn mountain peak on its packaging in compliance with regulations surrounding national symbols being used to promote non-Swiss milk products. The mount has been on the recognizable pyramid-shaped packaging since its debut, but it will be removed because Slovakia, not Switzerland, is now where the chocolate is made. With the exception of natural items that cannot be supplied from Switzerland, necessary product processing must be carried out within the nation.
Toblerone, which is owned by Mondelēz International, will now have a standard mountain peak on its golden exterior. The 1970s saw the debut of the original summit on the brand’s packaging, while the first chocolate bars were made in Bern in 1908.
Mondelez commented that the production move was to “respond to increased demand worldwide.”
Image Credit: Toblerone
