Archipelago International, one of the largest
hotel management groups in Southeast Asia, has signed a Memorandum
of Understanding with airasia Super App.
The partnership has expanded the OTA’s hotel
booking platform by more than 40,000 rooms and residences in over
200 locations across Southeast Asia, the Caribbean, Middle East
and Oceania.
Archipelago International, which has a
particularly strong presence in Indonesia, operates a number of
brands, including
Aston, The Alana, Kamuela, Harper, Quest, NEO, fave and Powered by
Archipelago.
Lim Ben-Jie, Head of Emerging Markets airasia
Super App, said, “As an OTA with over 700 carriers on our
platform, complemented by the wide connectivity of AirAsia airline
and the robust travel ecosystem that we have, this partnership
reemphasizes the strength of airasia Super App for hotel partners
to optimize our database of up to 51 million users and the 1.25
million daily active users who are looking for travel deals. Our
unique end-to-end travel booking experience for users allows the
airasia Super App to present more cross-sell marketing
opportunities and increase visibility for direct hotel partners in
reaching the right target market.”
Indonesia’s Ministry of Tourism and Creative Economy
has set a target of
7.4 million foreign tourist visits to the country in 2023.
“The travel industry is steadily
recovering after the pandemic, and Archipelago is gearing up to
welcome the greater influx of travellers this year as the
confidence to travel grows,” said President & CEO of Archipelago
International, John M Flood. “This symbiotic partnership greatly
aligns with our goals this year of expanding our distribution and
network capabilities and becoming the preferred hospitality
company for guests.”
