Stars such as Daniel Wiffen, Harry McNulty and Mona McSharry have won thousands of new fans by sharing their behind-the-scenes stories online
Who are the Irish Olympians taking social media by storm?
Irish Olympians have become online influencers in their own right, sharing behind-the-scenes glimpses of life in the Olympic Village and creating new opportunities for when the Games come to a close.
An audience of millions watching them compete can secure them commercial deals, while also introducing their sports to new fans, experts say.
