Yotel has signed a long-term management
agreement with Silver Mascot Limited to expand its
disruptive aparthotel brand, YotelPad, to Europe for the first
time.
Scheduled to open in Q4 2023, the YotelPad London
Stratford will be Yotel’s seventh property in the UK and third in London, joining
Yotel London City and Yotel London Shoreditch.
Yotel
created YotelPad in 2018 to challenge the traditional aparthotel
space. Pads feature multi-functional
live/work/sleep areas, stylish bathrooms featuring amenities from
Yotel partner Urban Jungle and fully-equipped kitchenettes, all
at what the company describes as an ‘affordable price point’.
YotelPad London Stratford
will offer 62-rooms, a 24-hour reception (or Mission Control as Yotel
likes to call it), Grab & Go, laundry facilities
and ample in-room storage space.
The property will also be home to food &
beverage and retail space which is scheduled to open in 2024.
YotelPad will be bookable from
one night to monthly stays, and rooms will range in size and layouts to
offer maximum flexibility.
The new-build property joins Yotel’s expanding portfolio of YotelPads, with all operating
properties currently based in the United States, including
YotelPad Park City and YotelPad Miami. With global growth a top
priority for Yotel, the expansion of YotelPad into new and
existing territories is expected to form a crucial part of the
brand’s commitment to 50 hotels by 2025.
“We’re incredibly
excited to be opening our first YotelPad property outside of the
US this year, and to be bringing the product to the UK and
European market for the first time,” said Rohan Thakkar,
Chief Development Officer at Yotel. “With increased demand for
flexible stays that offer more space to live, work and play,
whatever the length of stay, whether one night, one week or one
year, we’re confident that YotelPad is the answer for travellers
globally. Committed to expanding our footprint to meet demand
worldwide, YotelPad will be a key driver in achieving our
ambitious growth targets.”
Having received
multi-billion-pound investment sparked by the 2012 Olympics,
Stratford is now one of London’s leading shopping, restaurant and
entertainment destinations with some of the best transport links
in the capital, including the new Elizabeth line that connects the
area with mainline stations, airports and central London.
Located
on Broadway, YotelPad London Stratford is ideally positioned for
non-stop travellers wanting to explore this thriving neighbourhood.
