Toyota Nigeria Limited (TNL) has launched a lubricant called Toyota Genuine Motor Oil into the nation’s market.
According to the Managing Director, Toyota Nigeria Limited, Mr. Kunle Ade-Ojo, the Toyota Genuine Motor Oil manufactured by Idemitsu of Japan, is the engine oil that comes with every new Toyota vehicle from the manufacturer.
The launch in Lagos, attended by top management members of Idemitsu, came about two years after the product was made to undergo an extensive test on Toyota brand of vehicles in use in the country.
Ade.Ojo said at the event that even as the TGMO was designed with Toyota vehicles in mind, other automobiles could also use it for good engine performance of their vehicles.
The highpoint of the launch was the announcement by the TNL MD of 10-15 per cent discount for buyers of the oil till the end of the month (August 2023)
The coming of the Toyota Motor Oil has thus deepened the competition among top lubricant makers in Nigeria.
The TNL MD said the company was thrilled to introduce TGMO of grades 20W50, 5W30 and 15W40, just as he added that other grades would come later.
He described the TGMO as “an exceptional product that represents Toyota’s relentless commitment to innovation, reliability, quality, and sustainability.”
He said one of the many benefits of the new oil is its advanced formula, adding, “This motor oil has been designed to meet and exceed the strictest industry standards.
“Its advanced formula (thin film of protection) provides enhanced protection against engine wear, reduces friction, and optimises fuel efficiency, giving you a smoother and more enjoyable driving experience.”
He gave other benefits of using the oil as engine longevity, environmental friendliness, helping to maintain the vehicle warranty and ultimately ensuring customers satisfaction.
He said, “Toyota Genuine Motor Oil helps extend the life of your engine if used regularly. With its superior protection against sludge and deposits, your engine will remain cleaner, ensuring it operates at peak performance throughout its lifespan.
“At Toyota, we understand our responsibility towards the planet. That’s why we have developed this motor oil to be more environmentally friendly, with reduced emissions during the manufacturing process and extended drain intervals that reduce waste and oil disposal.”
Ade-Ojo said the TGMO would be made available to Toyota customers and other interested motorists through its seven accredited dealers.
General Manager, Lubricant Division at Idemitsu Company of Japan, Handa Toyokazu, said firm has had a strong relationship with Toyota Motor Corporation, with a vision to produce engine oil that would give peace of minds to users through the technology of lubricant.
He added that in introducing the TGMO to Nigeria, “we hope to contribute to the good business of the country using the oil.”
Managing Director of the Middle East and Africa at Idemitsu Lube, Mr Otsubo Shinji, said the company “manufactures and supplies Toyota genuine oil to countries around the world, including Japan.”
He stressed that the oil would help to reduce mechanical wear and friction, keep the engine clean, thus extending the component life of the vehicle.
