Sabre has activated its distribution agreement
with Thai Smile, a subsidiary of Thailand’s flag carrier Thai
Airways International.
Joining Sabre’s global marketplace enables Thai
Smile to enhance its geographic reach and target new leisure and
corporate traveller segments, while providing travel agents with
increased options to create optimal itineraries for their clients.
“We’re elated to be able to distribute our fares
and offers through Sabre’s extensive global marketplace at this
pivotal time for Thailand tourism,” said Thamanoon Kuprasert,
Acting Chief Executive Officer, Thai Smile Airways. “Now that
Thailand has fully re-opened to the world’s tourists, the
implementation of our distribution agreement with Sabre is
perfectly timed to enable us to help strengthen Thailand’s
position as a top tourist and business destination.”
Since Thai Smile operated its first flight in
2012, the airline has expanded its domestic and
international network around the region and has proved valuable in
providing Thai Airways with connecting flights for
leisure and corporate travellers flying into Thailand.
“As we look forward to further industry recovery
and growth around the world, it is essential that all airlines,
whether full service, low cost, or hybrid, have the right
distribution strategy, and the right technology partner, to get
their content in front of the right customer,” said Rakesh
Narayanan, Vice President, Regional General Manager, Asia Pacific,
Travel Solutions, Airline Sales. “We’re thrilled to be marking
Thai Smile’s tenth anniversary by welcoming them to Sabre’s global
travel marketplace.”
