Tap Air Portugal, a member of Star Alliance and
the Portugal’s flag carrier, has chosen APG Network to expand its
reach across 18 markets in Europe, Africa, Asia and Australia.
APG will provide comprehensive sales and marketing
activities as well as ticketing and reservation services, enabling
the airline to strengthen its position in those key markets.
“We are honored that Tap Air Portugal has chosen
APG as their partner in a wide range of markets across multiple
continents,” said Richard Burgess, President of APG Network. “We
look forward to working closely with the Tap Air Portugal team to
develop and implement effective sales and marketing strategies in
these markets that will increase brand awareness and lead to solid
revenue growth.”
With its headquarters at Lisbon Airport, Tap Air
Portugal operates flights to 90 destinations in 36 countries, connecting Portugal to major cities across Europe,
Africa, Asia and the Americas.
“TAP selected APG as GSA to represent her and
develop its sales in 18 countries in the world. In this joint
force, TAP is aiming to improve presence in the markets and grow
its revenue,” said Justin Jovignot, Director Commercial Strategy &
Distribution – Tap Air Portugal. “TAP is flying directly to some
of the markets where it has appointed APG as GSA, but the focus is
also on offline markets, where TAP is still not flying to and
where growth potential is a key element for future business
development.”
