GOL Linhas Areas, one of Brazils
largest domestic airlines, has implemented Sabre Ancillary IQ, an AI-based solution
designed to help create personalized offers for travellers and
drive incremental ancillary revenue opportunities for airlines.
Ancillary IQ supports airline retailing strategies
by dynamically pricing individual ancillaries and enabling the
creation of ancillary bundles. The solution uses machine learning to identify ancillary
buying patterns in real time and optimize pricing to increase
conversion and ensure that travelers can easily book the
experience that they want.
Sabre Ancillary IQ is part of Retail Intelligence,
a suite of products powered by Sabre Travel AI technology
that uses
advanced machine learning models to test and learn in real time.
The initial implementation of Ancillary
IQ with GOL will focus on seats with additional ancillaries
becoming available later this year.
Our purpose is
to offer our passengers the best travel experience in the industry
which is why the GOL brand has become synonymous with innovation
and service, said Renzo Mello, director of channels sales at GOL Linhas Areas. Having Sabre as our key technology partner helps
us maintain our commitment to customers while continuing to grow
our business. By adopting Sabre Ancillary IQ, we will be able to
provide passengers with their preferred choices during the booking
process across channels so they can create the unique experiences
they want.
GOL began
operations in 2001 and has quickly grown to become one of largest
airlines in South America, with over 80 destinations in Brazil,
South America, Caribbean and United States.
Like Sabre, GOL has a long history of innovation and firsts
that have helped evolve todays airline and travel industry,” said
Garry Wiseman, Chief Product Officer – Sabre Travel Solutions.
Given our shared commitment to innovation, it makes sense that
GOL would be the first customer to deploy Sabres new, intelligent
ancillary solution to deliver the outstanding services that
travelers have come to expect from the airline.
This new agreement marks an expansion of Sabres engagement with
GOL. In addition to the Sabre Ancillary IQ, GOL also relies on a
broad portfolio of Sabre solutions to help manage airline
operations and revenue including: SabreSonic, Revenue Optimizer,
Digital Workspace, Intelligence Exchange, IX Apps and the Sabre
API Hub.
