The partnership with SuperCircle, initiated since &OR’s launch in July 2023, highlights the brand’s dedication to its zero waste promise. By supporting SuperCircle’s circularity initiative, &OR ensures responsible recycling of its garments and those from other brands through a free circularity program. The promotional offer aligns with the brand’s mission to challenge the current fashion ecosystem and promote environmentally conscious choices. Overall, &OR’s collaboration with SuperCircle for Global Recycling Day appears to be a positive step towards a more eco-friendly and responsible fashion industry.
Image Credit: &OR