IHG has signed thirteen Holiday Inn Express
hotels and opened a further two properties in Europe.
The expansion includes a brand debut – the Holiday
Inn Express & Suites Portimo in Portugal; and a market debut
– the Holiday Inn
Express Sofia Airport in Bulgaria.
The Holiday Inn brand family, which comprises of
three brands: Holiday Inn, Holiday Inn Express and Holiday Inn
Express & Suites, generated half of all IHGs
global openings in 2022 and around a third of signings.
IHG is expanding the brand family with the
following properties:
: Holiday Inn Express Bilbao
Sestao, a 105-room property is expected to open later this year in
partnership with Cayman Group. Holiday Inn Express Madrid Airport,
a 156-room property, is also set to open in partnership with Mr.
Carlos Lavin & Alsotel and offers easy access to Spain’s busiest
airport. Situated in the
cultural capital of La Rioja just south of Bilbao, Holiday Inn
Express Logroo, a 110-key hotel will mark the 20th Holiday Inn
Express in Spain and is set to open later this year. The
17-strong open Holiday Inn Express portfolio in Spain are set to
undergo significant transformation as part of the brands Next
Generation design project.
: Holiday Inn Express Porto
Boavista (a 91-room property) along with Holiday Inn Express
Evora (76 rooms) are both set to join the brand family late this
year with partners Ace Hospitality Management. Expected to open in
2024, the 60-key Holiday Inn Express & Suites Portimo will be the
first of IHG’s Holiday Inn Express family in the Algarve, and the
first Holiday Inn Express & Suites branded hotel in Portugal,
developed with Harland & Poston. Situated north of Porto and
opening in 2024, Holiday Inn Braga will also join IHGs portfolio
with 114 rooms in partnership with Soliteight Hotel Projects, S.A.
: Holiday Inn Express Marne-la-Valle Val D Europe opened
in early February with partners Atalante, just minutes from
Disneyland Paris. Developed by Unibricks and Twin Promotion, this
100-room low energy consumption hotel has a strong focus on
sustainable solutions featuring solar panels and a water filtering
basin. In the heart of Normandy and only two hours from Paris, the
70-key Holiday Inn Express Caen has also been signed in
partnership with CREATIV’HOTELS.
: The Holiday Inn Express Larnaca is set to open early 2025
in partnership with owner group Sunnyseeker. The new-build hotel
has 56 rooms and features a rooftop pool and bar amid the city centre, a stones throw away from Larnaca Marina and Larnaca
Airport.
: Holiday Inn Express Sofia Airport is set to
join the portfolio in early 2025 in partnership with Signa
Development. The 152-room property will be a market debut for
Holiday Inn Express in Bulgaria and is located only a short
distance from the capital’s international airport.
: IHG
has partnered with SMB GRADNJA to bring the Next Generation of
style to northern Serbia Holiday Inn Express Subotica, a
108-room hotel, is set to open in 2024. South of Subotica, Holiday
Inn Express Kragujevac is also scheduled to open in 2024 with MR
Business Group and will be the first international brand in the
city.
: Earlier this year, Holiday Inn Express Tbilisi
Avlabari, a 122-key hotel was opened by the Deputy Minister of
Economy and Sustainable Development of Georgia. Strengthening
IHGs presence in the region, Holiday Inn Express Batumi is set to
open in 2025 through a franchise agreement with Guru Holdings.
Developed as part of a new residential complex, the hotel will
offer 100 rooms and is only 150 meters from the sea and a 5-minute
drive from the city centre.
Weve seen some impressive expansion across southern Europe in recent years and the growth of our Holiday Inn brand family
demonstrates the continuous confidence of owners in our essentials
as a powerhouse brand, said Willemijn Geels, VP Development
Europe, IHG Hotels & Resorts. While we have diversified our brand
portfolio to curate the best offering for guests and owners, our
essentials brands will continue to drive the bulk of our ambitious
growth as can be seen with this collection of signings and
openings. The brand family is also growing at pace globally and
provides consistent, reliable, and welcoming stays for business
and leisure travellers as they travel with us worldwide.
Holiday Inn and Holiday Inn Express
account for over 50% of IHGs total estate in Europe with
approxiately 544 open hotels, and a further total of 73 properties
in the development pipeline.
