Author: Camille Grange, Associate Professor, Department of Information Technologies, HEC Montréal

Generative artificial intelligence (AI) tools like ChatGPT or Dall-E are changing how creative work is done, particularly in industries that rely on innovation. However, AI use in the innovation process requires careful considerations. Our research shows that the key to success is understanding and leveraging the distinct but complementary roles that both humans and AI play. Innovation is vital for any business that wants to succeed today. In fact, 83 per cent of companies see innovation as a top priority, yet only three per cent are ready to turn this priority into action. This shows how much companies need to…