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Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers
TECH

Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers

Beth DuFault, Assistant Professor of Marketing, University of PortlandDecember 25, 2025

People often see science as a world apart: cool, rational and untouched by persuasion or…

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