Author: Lars Erik Holmquist, Professor of Design and Innovation, Nottingham Trent University

As is their tradition at this time of year, Apple announced a new line of iPhones last week. The promised centrepiece that would make us want to buy these new devices was AI – or Apple Intelligence, as they branded it. Yet the reaction from the collective world of consumer technology has been muted. The lack of enthusiasm from consumers was so evident it immediately wiped over a hundred billion dollars off Apple’s share price. Even the Wired Gadget Lab podcast, enthusiasts of all new things tech, found nothing in the new capabilities that would make them want to upgrade…