Author: David Pearson, Professor of Cognition and Cognitive Neuroscience, Anglia Ruskin University

In a recent interview, the 91-year-old Trinidadian artist John Lyons described painting as “an adventure in creative uncertainty. It is a way of existing in a world we still know very little about.” A similar perspective forms the central theme of entrepreneur Margaret Hefferman’s latest book, Embracing Uncertainty. This is a spiritual successor to her previous book, Uncharted, which portrayed uncertainty as an inevitable aspect of modern life that should be embraced rather than controlled. This time Hefferman focuses on the creative industries, proposing that artists, musicians and writers constantly live with uncertainty and can still thrive in this increasingly…