Nigerian firm, African Brands Media Limited, says it plans to unveil ‘The Africa’s 100 Most Valuable Brands 2023’ on March 29 in Lagos, during which the achievements of brands would be showcased to the African audience.
According to the organization, publishers of The African Brands Magazine, the Africa’s 100 Most Valuable is a special report of an exclusive ranking of Africa’s best brands, adding that it is a consumer led survey that establishes brands preferences across the continent. The Research is conducted by the Editorial Board of The African Brands Magazine.
In a statement in Lagos, the company disclosed that a survey was conducted in 23 countries, covering all Africa’s economic regions and collectively representing at least 75 per cent of the population and Gross Domestic Product of Africa.
The Chief Executive Officer of the firm, Desmond Esorougwe, said, “The brands are among brands across Africa or within the region mobile interviewing have proven to be the most effective way to reach Africa consumer because of the high penetration of mobile as a primary mode of communication.”
He stated that to make the list of the Africa’s most valuable brands, the brands have to be available in at least one other country other than their domicile market.
According to him, given the fragmentation and proliferation of local media, the media list is focused only on truly Pan-Africa countries.
“Overall, the most valuable brands are based on the most rigorous consume-led methodology consistent with global best practices and the most representative and comprehensive study and ranking of brands in Africa,” he said.
The African Brands is a Leading Brands magazine providing Opinions, Research and News relating to various Brands across Africa. Its reputation is anchored on its history of providing unbiased Brand news and informed Commentary and insight on Brand Strategies, campaigns and trends of Africa Brands. Established in 2016, The African Brands has earned the trust of its audience around Africa as the provider of Brand news, insights, analysis, and intelligence. As a Leader in Brands Journalism, the magazine publishes original forward-looking news and ideas.
